Orangetheory Fitness
Franchise Fee
$59,950
Investment
$764,577 – $1.1M
Royalty
8%
Ad Fund
3%
Earnings
Disclosed
How Orangetheory Fitness compares
Compared against the 132 fitness and health brands in our database.
Training
4-day Initial Training Program (22.75 hours) online and/or in-person at Boca Raton, FL covering fitness, operations, marketing, presales, real estate, construction, and finance. Plus 5-day Studio Launch Training (26.25 classroom + 4 on-the-job hours) at the studio, and mandatory Presales Launch Training.
Territory
No exclusive territory initially, Site Selection Area is non-exclusive. Once a site is accepted, a Territory is defined based on demographics and competition; franchisor won't authorize another studio within it while franchisee is in compliance. Under Area Development Agreement, a protected Development Territory is granted with $300K-$400K minimum performance standards.
Support
Access to 628-page Manuals via intranet, training for replacement lead trainers, written studio performance evaluations. Brand Fund (currently 3% of Gross Sales, up to 5%) for national marketing. Local advertising minimum: greater of 2% of Gross Sales or $2,500/month.
Data source
Extracted from the Orangetheory Fitness Franchise Disclosure Document on file with the Wisconsin Department of Financial Institutions (WDFI). FDDs are filed under the FTC Franchise Rule and published by WDFI as public records. How we extract this data.
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