Planet Fitness
Note: Initial Franchise Fee: $140,000 (estimated). Total investment ranges from $1,525,000-$3,706,700 if financing equipment, or $2,537,500-$5,221,500 if purchasing equipment. Area Development Fees: $10,000-$60,000 per facility.
How Planet Fitness compares
Compared against the 132 fitness and health brands in our database.
Training
Planet Fitness provides a two-phase program: Owner Orientation (14 hours classroom, mandatory for first-time owners) and Pre-Sale & Operations Training (20 hours classroom, 20 hours on-the-job) at headquarters in New Hampshire. Additional 16-hour manager workshops and 8-hour e-learning platform available.
Territory
Planet Fitness does not grant any protected area or territory. The franchise grants the right to operate at one specific location only. The franchisor retains full rights to operate or authorize others anywhere, including near the franchisee, and may sell through alternative channels.
Support
Pre-opening assistance includes location approval, specifications, layouts, and marketing plan review. Ongoing support includes refresher training, consultation, wholesaling services, R&D, meetings, conventions, and access to the 120-page Operations Manual. Additional assistance available at per diem rates.
Data source
Extracted from the Planet Fitness Franchise Disclosure Document, effective 6/27/2025 (WDFI filing #639418). FDDs are filed under the FTC Franchise Rule; Wisconsin's DFI publishes them as public records. How we extract this data.
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