Holiday Inn Express
Franchise Fee
$75,000
Investment
$13.9M – $20.9M
Royalty
6%
Ad Fund
3%
Earnings
Disclosed
How Holiday Inn Express compares
Compared against the 63 hospitality brands in our database.
Training
Key Programs New Hotel Opening Training (up to 15 days classroom plus 24 hours OJT), PMS Training (12-28 days classroom and OJT), General Manager Program (5 days in Atlanta or virtual), and role-specific certifications through IHG University ($2,500/year subscription). Hotels must allocate learning budgets per FTE ($250-$650), capped at 2% of total salaries.
Territory
No exclusive areas or territories, the license is for a specific site and one hotel only. Franchisees may face competition from other licensees, Holiday-affiliated hotels, or competitive brands that Holiday or its affiliates control.
Support
Pre-opening: mandatory Design Immersion Session, construction plan review, $6,500 Pre-Opening Support Fee covering lifecycle/growth services, access to IHG Merlin for standards documentation. Post-opening: reservation services, quality assurance inspections, Services Contribution-funded marketing, and revenue management tools through IHG Concerto.
Data source
Extracted from the Holiday Inn Express Franchise Disclosure Document on file with the Wisconsin Department of Financial Institutions (WDFI). FDDs are filed under the FTC Franchise Rule and published by WDFI as public records. How we extract this data.
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