Royalty
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Ad Fund
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How Denny's Restaurant compares
Compared against the 225 food and beverage brands in our database.
Training
training.) Therefore, the total amount you must pay to us or our affiliates when you purchase a traditional Denny’s franchise may range between $30,000 and $66,000. If you execute a Successor Franchise Agreement upon the expiration of your franchise agreement, you must pay an initial successor franchise fee of $10,000 for a ten-year agreement or $30,000 for a twenty-year agreement. This fee is payable in good funds when you sign the Successor Franchise Agreement.
Territory
Item 12. We reserve the right to develop, or license others to develop, The Den as that concept may evolve, in any Territory or trade area where traditional Denny’s restaurants exist or may be developed. We offer a 10-year nontraditional franchise agreement for $10,000. The Franchise Agreement (Exhibit C) grants you the right to develop and operate a single Denny's restaurant (Restaurant) at a specified location using the Denny's Marks and System.
Support
continuing in business at your existing location by signing the Successor Franchise Agreement that has a ten, eleven, twenty, or twenty-one year term. If you execute a Franchise Agreement for The Den by Denny’s, you must pay an initial franchise fee of $10,000 for a ten-year agreement. This fee is payable in good funds when you sign the Franchise Agreement. This fee is uniform to all franchisees for The Den and is not refundable, in whole or part, under any circumstances.
Data source
Extracted from the Denny's Restaurant Franchise Disclosure Document, effective 5/2/2025 (WDFI filing #639020). FDDs are filed under the FTC Franchise Rule; Wisconsin's DFI publishes them as public records. How we extract this data.
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